"When you do make the decision, and for me that decision was putting everything into Iinsights and letting go of everything else, you just feel liberated. You’re able to deliver a better product and a better experience.” — Clinton House
- Inhouse Group is a technology company that developed the Iinsights tool to provide businesses with data analytics to help them understand customer behaviour.
- Iinsights captures real-time data about visitor movements in and around a business’ premises — where people are coming from, how many people walk past, how many people enter, peak periods of activity, how one day compares within another, how long a customer spends in a shop, how many people walk past, how often a customer returns and more.
- Formed 2009
- 12 employees
- Raised more than $900,000 from a strategic private funding round in 2015 to support its rapid growth trajectory.
- Awards: 2015 Australian Computer Society’s National Digital Disruptor Award, 2015 WA Benson Entrepreneur of the Year Award, 2015 WAiTTA/Incite Entrepreneur of the Year Award, 2015 Fairfax Media and WAToday’s Innovator of the Year
Why they work
Founder Clinton House saw a gap in the market
Traditional bricks and mortar businesses did not have access to the depth of data available to online businesses. “When you look at why online sales were doing so well, a large part of it is that they were able to fine-tune their data and see what was working and what wasn’t. Data comes out of every single thing they do and it fuels experimentation. Traditional businesses didn’t have that and so we sought to create meaningful data for them,” House says.
“There’s always a squeaky wheel, other noises distracting you. But when you do make the decision, and for me that decision was putting everything into Iinsights and letting go of everything else, you just feel liberated. You’re able to deliver a better product and a better experience.”
Their product is easy-to-use
“We’re able to process all this data in a way that’s very easy to understand. The dashboard is simple, live and you can log in anytime.”
What you can learn
- Embrace ‘design thinking’. You never get a second chance to make a good first impression. Everything should look professional and every product must look like it fits within your business.
- Start with the problem, not the solution. Identify a problem with real pain and apply critical thinking to engineer a solution.
- Read Good To Great by Jim Collins.
- Have a mentor. Being an entrepreneur can be very lonely. House found his mentor through Curtin University’s Ignition Program and it’s been an invaluable relationship.
- Hire slow and fire fast. Don’t just fill a position quickly for the sake of filling it. Company culture is so important — you need people who are the right fit.
- Have someone with financial expertise in your team very early on.
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