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9 July 2008 Australian Made, Australian Grown Campaign
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Australian Made, Australian Grown Campaign

About Australian Made and Australian Grown

   

The Chamber of Commerce and Industry of WA (CCI) is a founding member of the Australian Made, Australian Grown Campaign and CCI International Trade Services is the WA agent and contact for new and existing subscribers.

Australian Grown is a new labelling scheme (launched 1 June 2007) for fresh and packaged goods developed by the Australian Government Department of Agriculture, Fisheries and Forestry in conjunction with the Australian food industry.

With the introduction of Australian Grown, the logo is now also helping Australian farmers, growers and processors effectively market their produce as Australian.

The Australian Made, Australian Grown Campaign is a not-for-profit independent organisation that administers the famous green and gold logo. The Campaign aims to raise the profile of Australia’s manufacturing and fresh and packaged produce industries and encourages consumers to buy Australian.

With one of the strongest nation brands in the world, branding products boldly and aggressively as Australian makes sense.  The Trademark is widely recognised as the symbol for Australian products internationally, and is now used successfully by Australian exporters all around the world.

The Australian Made, Australian Grown logo can only be used on products and produce that meet the criteria set out in the Campaign's Code of Practice and which are registered with the Campaign.  Only authorised products may carry the logo.  A complete and up-to-date list of members and their authorised products is available on the website http://australiangrown.com/directory

The main tasks for Australian Made, Australian Grown Campaign are to:

  • raise the profile of Australia's manufacturing and fresh and packaged produce industries and encourage consumers to buy Australian,
  • promote Australian Made and Grown goods in export markets around the world through the use of the logo, 
  • heighten community awareness of Australia and Australian skills, achievements and potential - both in Australia and overseas, and 
  • encourage improvements in quality, design and marketing.
  • The campaign secretariat provides national leadership, with the support of a highly qualified Board and a network of Foundation Members in every State.
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Benefits

Recognition The Australian Made, Australian Grown logo is recognised by 98% of Australian Consumers
Trust The famous symbol is the most trusted country of origin symbol of Australia with 86% of consumers trusting it over any other country identifier
Preference 67% of Australian consumers buy Australian whenever possible or often
Simplicity Becoming a licensee is simple.  The minimum annual joining fee is just $250 plus GST and you could be carrying the symbol on your products within a few days of applying.
Competition The symbol helps you effectively brand your products as Australian and benefit from the strong brand equity in the green and gold logo.
Reputation The logo enjoys strong support from both industry and consumers, who trust it over any other country of origin  identifier.
Networks Join some of Australia's most innovative businesses in a collective marketing effort.
Marketing The Campaign promotes the logo through a wide range of media and exhibitions here and internationally. Licensees are invited to participate in promotions, including trade events in selected export markets.
Merchandising A wide range of point of sale and other merchandise is available to licensees.  Exhibition material such as banners and flags are also available.

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What Licensees Receive

  • access to the trade mark,
  • information about our merchandise, including labels, swing tags and point-of-sale material,
  • bromides and a disk of the trade mark for incorporation into packaging, advertising or other corporate material,
  • a membership certificate,
  • a regular campaign update,
  • inclusion of their authorised products in the Official Australian Made Guide,
  • inclusion of their company and authorised products on our web site, and secure access to the web site, and 
  • access to marketing support and information.
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Contact details

Chamber of Commerce and Industry of Western Australia
International Trade Centre
180 Hay St, EAST PERTH   WA   6004
Tel: (08) 9365 7620
Fax: (08) 9365 7616
Email: trade@cciwa.com

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