Australian Made, Australian Grown Campaign

The Chamber of Commerce and Industry of WA (CCI) is a founding member of the Australian Made, Australian Grown Campaign and CCI International Trade Services is the WA agent and contact for new and existing subscribers.

Australian Grown is a new labelling scheme (launched 1 June 2007) for fresh and packaged goods, developed by the Australian Government Department of Agriculture, Fisheries and Forestry in conjunction with the Australian food industry.

With the introduction of Australian Grown, the logo is now helping Australian farmers, growers and processors effectively market their produce as Australian.

The Australian Made, Australian Grown Campaign is a not-for-profit independent organisation that administers the famous green and gold logo. The campaign aims to raise the profile of Australia’s manufacturing and fresh and packaged produce industries and encourages consumers to buy Australian.

With one of the strongest nation brands in the world, it makes sense to boldly and assertively label products as Australian. The Trademark is widely recognised as the symbol for Australian products internationally and is now used successfully by Australian exporters on a global scale.

The Australian Made, Australian Grown logo can only be used on products and produce that meet the criteria as set out in the Campaign's Code of Practice and which are registered with the Campaign. Only authorised products may carry the logo. A complete and up-to-date list of members and their authorised products is available on the website http://australiangrown.com.

The main tasks for the Australian Made, Australian Grown Campaign are to:

raise the profile of Australia's manufacturing and fresh and packaged produce industries and encourage consumers to buy Australian;
promote Australian Made and Grown goods in export markets around the world through the use of the logo;
heighten community awareness of Australia and Australian skills, achievements and potential - both in Australia and overseas; and
encourage improvements in quality, design and marketing.

The campaign secretariat provides national leadership, with the support of a highly qualified Board and a network of Foundation Members in every State.

Benefits

Recognition	The Australian Made, Australian Grown logo is recognised by 98% of Australian Consumers.
Reputation	The famous symbol is the most trusted country of origin symbol of Australia, with 86% of consumers trusting it over any other country identifier.
Preference	67% of Australian consumers buy Australian whenever possible.
Simplicity	Becoming a licensee is simple. The minimum annual joining fee is just $250 plus GST and you could be carrying the symbol on your products within a few days of applying.
Competition	The symbol helps you effectively brand your products as Australian and benefit from the strong brand equity in the green and gold logo.
Networks	Join some of Australia's most innovative businesses in a collective marketing effort.
Marketing	The Campaign promotes the logo through a wide range of media outlets and exhibitions both nationally and internationally. Licensees are invited to participate in promotions including trade events in selected export markets.
Merchandising	A wide range of point of sale and other merchandise is available to licensees. Exhibition material such as banners and flags are also available.

What licensees receive

Access to the trade mark
Information about our merchandise, including labels, swing tags and point-of-sale material
Bromides and a disk of the trade mark for incorporation into packaging, advertising or other corporate material
A membership certificate
A regular campaign update
Inclusion of their authorised products in the Official Australian Made Guide
Inclusion of their company, and authorised products on our web site
Access to marketing support and information

Join today

Australian businesses joining the Australian Made, Australian Grown Campaign can capitalise on the consumer goodwill associated with the green and gold kangaroo, gain exclusive rights to use the logo on approved goods and enjoy the benefits of knowing that they, with other leading businesses, are helping create a better Australia.

Licence fees are based on 0.1% of sales turnover (i.e. $1 per $1,000 of sales) for products carrying the logo and range from only $250 to a maximum of $20,000 (plus GST) per licensee.